A passion for delivering business impact with visionary brands.
When artist, writer, designer and Creative Director, David Coston decided to sell his Atlanta advertising agency, Fountainhead in 2003, it was a conscious choice to reposition himself.
David had learned through experience that an advertising agency could have some impact on the success of a brand, but real impact required creating a trusting relationship as a consultant. He had achieved this level of engagement with several clients and this was his aha moment. What he loved was not just planning and execution, he loved partnering with clients to transform, elevate, innovate and evolve, to drive far reaching business success.
Once the agency business was in the rearview, David founded his consulting practice, in 2004. In a far more consultative capacity David could pursue his passion of delivering business impact at the senior management level, upstream of the agency model. As a consultant, he began to build custom designed teams to dynamically deliver the specific expertise an engagement required, scalable, flexible, and effective.
Today David has a wealth of experience having managed major positioning processes, innovation labs, launches, and spin-offs for startup brands and global market leaders. With deep experience in social media, community management, content creation, and big idea generation, video production, and website development, David has the unique ability to build a positioning strategy and then deliver tactical marketing assets in close alignment with the strategy.
![Georgia_Pacific [Converted] copy.png](https://images.squarespace-cdn.com/content/v1/62d9667c21bba76afc6d2c71/1660146554160-U5W0HYWIQZFZYJD4YVI4/Georgia_Pacific+%5BConverted%5D+copy.png)
David engaged in an impactful relationship with Heineken USA, repositioning Heineken, Amstel Light, and presiding over the successful launch of the $45M Heineken Light brand.
He developed a long-term relationship with a global enterprise software firm in M&A mode, positioning, repositioning and spinning off many tech brands.
He repositioned the world’s largest RPO company and launched their powerful new AI technology brand. Also delivering a new sales narrative and overhauling the pitch.
David’s team created a new internal employee recruiting positioning for the Federal Reserve, built to compete with the dominant set of global bank brands.
For a new consumer product in the beauty category, David successfully aligned with the existing positioning strategy to launch the brand’s organic social media presence targeting the young affluent urban market. The team developed a cohesive style and voice for the brand, managing audience growth strategies across social platforms.
In a 45-day sprint, David launched a new brand for a key player in the EV charging space, delivering a complete architecture, narrative and design system, and new website, all in time for a major investor announcement. The new brand positioned the firm for unprecedented sales velocity.
These are just a handful of the success stories David can point to as having played a major part in developing and then delivering on a vision.