Simply put, social media cannot be a hap hazard set of independent posts. Our social is meant to be an extension of our brand personality. We want that personality to be perceived as consistent, engaging, and compelling in some way, whether fun, bold, intelligent or other human-like attribute.

Social media should be approached like any other brand level exercise. Without care and deliberate activation the social can send wrong signals, and do more harm than good. It’s not just a platform for selling, announcements, boasting, or congratulating employees. This is the place to truly engage the target audience and garner their belief that the brand is a reflection of themselves and highly relevant to their lives.

It is alive with meaning, story telling and entertainment. A brand’s social media is a place to create fans, generate loyalty, and drive admiration.