New Product Organic Social Built From Scratch
Rootly is a hair health line of products. From strand strengthening shampoo and conditioner, to hair regrowth treatment with minoxidil, Rootly meets customers where there head is at. As the product was poised for launch the need was to create a compelling organic social media presence designed to present the brand personality and align with the young, affluent, urban target audience. Our team launched the Instagram and Facebook, and also created the Rootly Amazon storefront. We provided analytics on a real time dashboard where recent analysis shows our FB impressions in a 30-day window were trending over 210,000.
Amazon Storefront
David designed and built the Amazon Storefront which acts as a brand showcase within the Amazon portal. His team was also engaged in helping to optimize the channel and drive sales velocity across Amazon.
