Podcast Social Influencer Strategy

Food of the Gods is a podcast about nutrition and training of elite athletes. As part of a comprehensive podcast ecosystem social media delivers impressions supplemental to the audio listening audience. Sponsor codes are included in social posts, which feature well-known athletes and sports performance gurus. In this social context many associated organizations have large followings such as the NBA, MLB, NASCAR, the UFC and others. David’s social strategy engaging these entities results in amplifying the social reach to millions of sports followers and 4X ROI for podcast advertisers.

The real power of the podcast influencer strategy is that because we developed relationships with sports leagues, athletes, gurus and teams, we can utilize compelling imagery, video and brands that otherwise might be hindered by copyright. Developing the win-win story is the key, aligning the goals of the league or athlete with the content puts us in a unique position to promote the program in social channels in partnership with the various stakeholders.