Eyes on the Horizon

Sunbrella is the leader in performance fabric manufacturing and distribution. For the marine division the company launched a new global brand called Horizon. This fabric is specially developed for the very tough conditions aboard private watercraft. As part of the launch David created a video that became the anchor of the marine campaign. The objective was to communicate that the fabric would last a generation, in harsh conditions, and always look like new. Our team developed the concept, scripts and storyboards, and shot the project on land and sea. We also captured still images for use in social channels, as well as providing video clips and the hero video.

The story follows a father and son, who go fishing together. The kid learns and observes. Later we see that the son gets older and he now contributes, driving the boat and enjoying time with dad. Through the timeline the boat fabric is steadfast and looks great.