Enterprising Software

Infor is the third largest enterprise software firm in the world behind only SAP and Oracle. Our team was engaged to develop and launch the original branding of the company, spanning 70 countries and many vertical industries.

We remained engaged as Infor grew from $500 MM to 2.5 billion in just a few years. Acquisitions and spin off brands required deep involvement of our strategy and creative teams to deliver on a host of senior management objectives during our tenure. 

The rapid growth required repositioning the brand based on acquiring new products and services. The story line began with “Focus on the Essentials” and landed later on “Be Enterprising” as a nod to the mid market clients that became the primary focus. It was a seven year relationship forged at the CEO and CMO level, and happily many of us are still working together today.