Beyond Seltzer

Craft beer maker, SweetWater Brewing elected to join the fast growing hard seltzer market. With hundreds of seltzers on the shelves it is a competitive landscape and a new brand had to make a big splash. Our team was engaged to introduce the brand to a thirsty young audience. Besides leveraging the premium status of the SweetWater brand, the seltzer offered a healthy alternative choice. Infused with electrolytes, antioxidants and vitamin C, plus real fruit juice, the product was clearly Well. Beyond. Seltzer.

With this positioning concept Oasis transports our audience in first person to exciting, refreshing and active destinations. The CA alternative rock band, Stick Figure provides the soundtrack to the adventure that is Oasis.