Charging Ahead

Resilient Power is leading the industry in evolving from traditional fleet fueling to electric charging. Their patented, solid-state, plug-and-play technology mitigates the complexity of harnessing power from the grid. The company was poised to receive a major investment by Amazon and needed a full brand repositioning and design refresh to prepare for the international press attention such an announcement brings. With only 30-days from start to deadline, this was a successful sprint to a compelling new brand identity, website and positioning.

Out team met the time sensitive challenge delivering on all fronts. We managed facilitated Zoom sessions with senior management and investor stakeholders. We created a powerful new narrative and positioning strategy, focused on the solution to a big industry problem. Resilient Power bridges the gap between the power grid and the charging station like no other technology. David took that idea and ran with it. He generated new content for the website, a new logo design and tagline, and launched ahead of the press release. The brand entered the space with such a splash that demand has outpaced the supply. Our job here is done.